Rainbow car

If you want to get rid of your old jalopy, this is one helluva way to do it.


advertiser: Autotrader
agency: John St.

Autotrader held a contest calling for submissions from people who were fed up with their old, possibly junky, cars. ‘Cliff My Ride’ saw one person not only send their old car out in style – by dropping it off a huge cliff – but they also received $30,000 towards a new car of their choice. Here is the story of the winner, Felix Revelin-Couture, and his ’92 Volvo, also known as the Rainbow Car.