Take a detour

Carlsberg is good at giving directions.


advertiser: Carlsberg
agencies: Espresso Media, Titan Outdoor
photo: Media in Canada

This billboard for Carlsberg, developed by Toronto-based Espresso Media and Titan Outdoor, is one handy-dandy piece of OOH advertising. It provides passersby with directions. Really good directions. How do we know? Well, because the street sign you see popping off of it points to various nearby places one can quickly acquire a nice, cold, refreshing beer, in particular a Carlsberg, and any direction that takes you to beer is most definitely a good one. So, as the billboard features the tagline ‘Probably worth a detour,’ we think it does its job nicely.