Corked
June 4, 2010 by
Jonathan Paul
Credits
| advertiser: | Sleeman Unibroue |
|---|---|
| agency: | TAM-TAMTBWA |
| client services: | Nodjame Fouad, Marie-Josée Beauchamp |
| creative: | Hugues Choquette, Paul Derome, Michèle Petitclerc |
| print production: | Michelle Turbide |
| graphic design: | Marie-Hélène Cimon |
| 3D production: | Trans-Optique |
| media: | Carat |
To help Sleeman Unibroue promote its new high-end Blonde de Chambly beer, Tam-Tam/TBWA turned a mega-column into a mega beer bottle by putting a giant cork and a muselet on top of it. Located just outside the 2010 Mondial de la bière, an international beer festival in Montreal, it invites beer drinkers to visit the event for a taste. Sounds like an offer we couldn’t refuse.
Tags: beer, column, cork, OOH, sleeman, tam tam, TBWA, unibroue
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