Credits

Meet the Crash Bobbles, the stars of a new eight-episode web series developed by Toronto-based Agency 59 for Labatt. The episodes feature the wobbly-headed characters sharing the wisdom they have gained through surviving car accidents as a result of being the dashboard sidekicks of drunk drivers. The series supports a campaign being run by Labatt to encourage discussion amongst young people about responsible drinking. It also includes a set of seasonal contests on Facebook that encourage young Canadians to send in answers to specific questions. In July, for example, they’ll be asked to send in tips for having a safe (responsible) party. We want to know if the Crash Bobbles start talking before or after you start drinking.