Credits

Vincor Canada’s pre-mixed vodka martini brand Vextini is playing a game of virtual peek-a-boo with Canadians via print executions, developed by Bos Toronto, that use augmented reality technology. As you can see, the women in the ad, which is appearing in Canadian House & Home, Fashion and Food and Drink magazine, are laughing and pointing at something hidden behind the AR glyph. To find out what, readers simply go to a microsite, print out the ad and hold it in front of their webcam to reveal one of three video scenarios. One includes a muscle-bound lumberjack busting through a wall for those ladies who really enjoy wood-chopping.