Epic Win

Blurring the lines between games and real life.

Whether it’s Jane McGonigal suggesting that gamers can save the world at TED, or Foursquare betting on badges and points, we’re getting used to the idea of game mechanics as a means of driving real-life behaviour. The Epic Win iPhone app takes this a step further, literally turning your to-do list into an RPG, and offering intangible rewards for tangible results. (Sadly not available yet.)

This week’s Frandoms are by Jon Crowley, digital facilitator at OSL Marketing. Jon was given a copy of Marshall McLuhan’s Understanding Media at age 16 and his greatest regret is that he didn’t read it until he was 20. Now he blogs at Attentionindustry.com.