Expedition

Motorola's Droid becomes a part of you.

Credits

advertiser: Verizon Wireless
agency: Mcgarrybowen
ECDs: Mark Koelfgen, Warren Eakins
group CDs: Russell Lambrecht, Tuesday Poliak
CD: Mark Peters
producer: Liz Graves
executive producer: Suzanne Crowe
prodco: Biscuit Filmworks USA
director: Noam Murro
senior executive producer: Shawn Lacy
executive producer: Colleen O’Donnell
line producer: Jay Veal
producer: Sherry Baumgart
DOP: Toby Irwin
editorial company: Bikini Edit
editor: Avi Oron
executive producer: Gina Pagano
assistant editor: Gustavo Roman
VFX company: Method
senior CD: Dan Glass
executive producer: Gabby Gourrier
VFX supervisor: Janelle Croshaw
VFX producer: Sascha Flick
compositing Supervisor: Chris Bankoff
inferno lead: Noah Caddis
CG lead: Scott Metzger
CG technical supervisor: Erick Miller
CG technical director: Jesse Vanderdoes
animator: James Parris
lighting: Todd Herman
graphics and title design: Elastic
executive producer: Jennifer Sofio Hall
producer: James Taylor
director of music production: Jerry Krenach
music producer: Jean Scofield
mix: Eleven
music and sound design: Q Department

This spot, created by New York-based Mcgarrybowen, for Verizon Wireless starts off looking like a garden variety sci-fi, shoot ‘em up videogame trailer, yet it’s no surprise when you find out that it’s promoting Motorola’s Droid smartphone. Obviously this group of visitors has been searching long and hard for the device, or at least that’s what the epic background music would lead you to believe. One thing’s for sure, it certainly provides an interesting commentary on the emerging relationship between people and gadgets, all robots in disguise and whatnot.