Fun with gentrification

Run through Kensington Market with a purpose.

Gentrification: The Game by Toronto-based cross-media collective Atmosphere Industries involves running though the streets of Kensington Market. Players take on the opposing roles of developers and locals, playing a game to transform a neighbourhood. In turn-based rounds they use aggressive PR campaigns, planting flowers and digital cameras to create the community of the future.

This week’s Frandoms are by Ryan Thomas at Switch Advertising.