Get fresh

August 18, 2010 by Jonathan Paul

Credits

advertiser:	Joe Fresh Style
agency:	Bensimon Byrne
senior VP, CD:	David Rosenberg
associate CD:	Jason Losser
AD:	Meredith Klapowich
associate CD:	Jen Wilson
VP, group account director:	Janice Boduch
account supervisor:	Wendy Doan
account manager:	Tanya Winter
director of production:	Michelle Pilling
director:	Steven Sebring
producer:	Steve Willis

Toronto-based Bensimon Byrne developed this ad featuring a too-cool troupe of dancing kids caught in candid, unscripted moments to promote Joe Fresh Style’s fall 2010 TV campaign. It was directed by Steven Sebring, a renowned photographer and Emmy nominee. Maybe that’s why the whole thing looks like a photo shoot for Teen Vogue, or something like that.

Tags: Bensimon Byrne, dance, joe fresh, retail, TV