It hurts

Clearwire's newborn displays a range of emotions.

Credits

advertiser: Clearwire
agency: Taxi, New York

This spot for Clearwire promoting Rover, a pay-as-you-go 4G mobile internet service, was developed by Taxi in New York. Under the headline ‘Everything is changing,’ it depicts a mother going through a painful birth. Indeed, one of the biggest changes that anyone can make is becoming a first-time parent. Apparently, not only are mobile internet services changing, but so too is the nature of today’s newborn ;-)