Date night

September 1, 2010 by Jonathan Paul

Credits

advertiser:	Stayfree
agency:	BBDO Toronto
CD:	Peter Ignazi
copywriter:	Jamie Marcovich
AD:	Todd Cornelius
agency producer:	Beatrice Bodogh
prodco:	Suneeva, Toronto
executive producers:	Jennifer & Andrea Walker
director:	Matt Lenski
DP:	Tico Poulakakis
editorial:	Ricochet, Toronto
editor:	Matt Dell
plan:	Adrianne Gaffney account management
media:	J3 Canada

Part of its first Canadian effort in four years, this viral vid for Stayfree, developed by BBDO Toronto, is one of three that lets women go out on a virtual date with a dude that wants nothing more than for them to be happy. Meet Brad. He likes cooking rosemary sunflower risotto, randomly taking off his shirt and spontaneously educating his dates about the benefits of Stayfree maxi pads.

Tags: BBDO, chef, date, feminine, hygiene, online, stayfree, virtual