McDonald's helps Toronto beach-goers to cool down.


advertiser: McDonald’s
agency: Cossette
CCOs: Dave Douglass, Pete Breton
CDs: Matt Litzinger, David Daga
ADs: Shawn James, Josh Day
copywriter: Sean Atkinson
print production: Michele Sung
print production: Kelly Dhillon

What better way to promote McDonald’s Dollar Drink Days to vacationers in Toronto than providing them with some cooling shade via giant Mcbrellas? This nifty idea was developed by Cossette and… buda buh buh buh, we’re lovin’ it.