Driving the distance

Kia drives change for the Winstanley family.


advertiser: Kia Motors Canada
agency: David & Goliath, Toronto
CCO: David Angelo
executive CD: Israel Diaz
AD: Basil Douglas Cowieson
copywriter: Greg Buri
account executive: Jeremiah Murlless
executive producer: Christopher Coleman
agency producer: Melanie Lambertsen
assistant producer: Tara Hall
partner agency: Innocean Worldwide Canada
senior vice president: Dave Carey
account director: Geoff Taylor
director: Drew Lightfoot
executive producers: Eva Preger, Link York
head of production: Rob Burns
producer: Merrie Wasson
production manager: Dave Watson
editorial: Stealing Time
executive producer: Denise Shearer
editor: Greg Edgar
colour: Alter Ego
executive producer: Lisa Hemeon
colourist: Wade Odlum
post production and online: Alter Ego
executive producer: Lisa Hemeon
flame artist: David Whiteson
music: Tattoo Sound + Music
executive producer: Dana Gadsden
director/chief Musicologist: Tommy Zee

This follow up to Kia’s commercials that saw the carco help to refurbish a youth shelter basketball court and a Toronto Community Housing garden, features the Winstanley family and how Kia drove change for them. Developed by David & Goliath Canada in partnership with Innocean Worldwide Canada, it tells the story of how Kia’s new 2011 Sportage saved the day for the mother and daughter. The video is in two parts; the first is the TV spot driving people to the web, the second is the web video that tells the family’s story.