Three of a kind
September 8, 2010 by
Jonathan Paul
Credits
| advertiser: | Ontario Lottery and Gaming |
|---|---|
| agency: | Due North Communications |
| SVP/CD: | Karen Howe |
| associate CD/AD: | Shawn Wells |
| associate CD/copywriter: | David Gee |
| account service: | John Pace, Jeff Cooke |
| prodco: | Hooligan Films, Dave Popescu |
| editor: | Andy Ames |
| transfer: | Notch |
| sound: | Boombox, David Krystal |
This new campaign for Ontario Lottery and Gaming, developed by Toronto-based Due North Communications, is promoting a product that’s the first of its kind in the world. Poker is a popular betting person’s game, but there are those who can get intimidated when they sit down at the table. They don’t know when to hold ‘em, or when to fold ‘em. That’s where Poker Lotto comes in.
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