Differently similar

Volkswagens prevent crying over spent milk.


advertiser: Volkswagen
agency: DDB, New Zealand
executive CD: Toby Talbot
senior AD: Gavin Siakimotu
senior copywriter: Natalie Knight
managing partner: Scott Wallace
executive producer: Judy Thompson
TV producers: Chloe Sutherland, Tania Jeram
production: Robber’s Dog
director: Sam Peacocke
producer: Anna Stuart
DOP: Ian McCarroll
editor: Richard Learoyd
online: Digital Post
music: Dry by Acetate Zero
sound: Liquid Studios

This spot by DDB New Zealand for Volkswagen shows that despite our many differences, we often share the same morning rituals, like having a cup of coffee. And when the milk runs dry, Volkswagen has different models to suit our different needs that will take people to where they need to go to rectify that situation, and that’s another similarity we share. It might seem like a lot of work for a cup of coffee first thing in the morning – especially in the Starbucks age – but we’re betting Volkswagen would suggest it’s worth it for the drive.