The legend of Juke

It's up to the Nissan Juke to save the world once more.


advertiser: Nissan
agency: TBWAToronto
CCO: Jack Neary
CDs: Mark Mason, Allen Oke, James Ansley
copywriter: Graeme Campbell
ADs: Cliff Seto, Mark Mason
agency producer: Nadya MacNeil, Lindsay Hutchison
group account director: Richard Phillips
account director: Trevor Byrne
director/prodco: Psyop
psyop creative director: Laurent Ledru
visual effects: MassMarket
executive producer: Christine Schneider
producer: Leighton Greer
VFX supervisor: Kyle Cassidy
animation supervisor: Dan Vislocky
previz supervisor: Matt Connolly
composite supervisor: Shahana Kahn
modeling supervisor: Andy Kim
matte painting supervisor: Matt Conway

Behold a second spot for the Nissan Juke, created by TBWA/Toronto. It’s a harrowing tale of a not-to-distant future in which scientists develop a machine to control the world’s weather. As with any modern marvel created with overzealous ambition, the machine brought with it a measure of peril more than equal to its intended potential for good. As the elements threaten to tear the world asunder, the fate of the world and the hopes of humankind hinge on the torque-vectoring, all-wheel drive performance of the legendary Juke.