The Swedish job

Mini makes the hunter become the hunted FTW.


advertiser: Mini
agency: Jung von Matt, Stockholm
executive CD: Johan Jager
AD: Daniel Wahlgren
copywriters: Magnus Andersson, Erik Wingfors
account director: Jan Casserlov
visual director: Daniel Forero
planner: Leon Phang
application prodco: Monterosa
web prodco: Suddenly
graphic designer: Jon Palmqvist
marketing director: Jon Casserlov
marketing manager: Ida Modin

Jung von Matt in Stockholm developed this awesome geo-location-based mobile game for Mini Stockholm to give Swedes the chance to put their tracking skills to the test and hunt down a virtual Mini Countryman. Using their phones, players track the virtual vehicle to a particular location and move within a few feet to catch it. They then have to run as fast as they can lest one of their own countrymen get close enough to swipe it. The first player to have the e-car in their possession for a week wins the real version.