Incredible social media

The Incredibles take the fight to Facebook for Disneyland Paris.


advertiser: Disneyland Paris
agency: BETC Euro RSCG

To promote the arrival of some of the new generation of Disney characters at Disneyland Paris, the theme park teamed up with BETC Euro RSCG to create some buzz with a viral effort that’s seeing the characters land on your Facebook profile page. In this case it’s Elastigirl and Mr. Incredible from The Incredibles who run amok on your page. Why un-friend people when you can just have Mr. Incredible punch out their profile pic thumbnail?