Eyes on the prize

Rogers wants you to have a staring contest with its new phones.


advertiser: Rogers
agency: Marketel
prodco: Jet Films
media: OMD

Everything looks better in HD and now Rogers is releasing an exclusive new line of HD smartphones. With an HD display and movies to watch, how could you look away? Rogers is betting that you couldn’t in an overt statement made in this ad developed by Montreal-based Marketel.