A single rose

YWCA Canada is employing serious flower power.


advertiser: YWCA Canada
agency: Cossette
VP convergent CD: Marta Cutler
group CD: Ed Lea
prodco: FamilyStyle
directors: FamilyStyle
executive producers: Harland Weiss and Donovan Boden
DoP: Vinit Borrison
producer: Liz Dussault
editor: Jason Macfarlane

Roses can carry some serious flower power. With just one, Canadians can help stop violence against women. That’s the simple message expressed in this spot for YWCA Canada, developed by Cossette, promoting its Rose Campaign to end violence against women and girls.