Dr. Dower will help let your backbone slide.


advertiser: Brian Dower Chiropractor
agency: Target
CD/AD: Tom Murphy
creative group head: Jenny Smith
writer: Bruce Hamilton
agency producer: Yvonne Fowler
contortionist: Jared Rydelek
videographer: Kit Whitmore
production Team: Events Marketing

Target in St. John’s was tasked with making residents in Toronto’s Yorkville area aware of the benefits of visiting chiropractors like Dr. Brian Dower. They recruited someone whose ability with his spine will make yours tingle: a contortionist. He showed Torontonians how he could twist himself into unbelievable positions, reminding people with less mutant-like abilities how unhealthy spines might make them feel.