Bottom dollar

Porsche drives in a different direction.


advertiser: Porsche
agency: Yield Branding
CD: Chris Torbay
AD: Ryan Fox
copywriter: Joy Panday

Yield Branding in Toronto developed this online and print ad for Porsche, that drives the luxury car brand’s advertising in a different direction – there are no Porsche models prominently featured. They’re promoting a Canadian-specific initiative that’s seeing Porsche drive its prices in a new direction too: down. According to the ad, as our dollar goes up, the price of all Porsches will go down in order to be more in line with the strength of our currency.