The sausage king

Nothing says fun like a can of Vienna Sausages.


Agency: Target
advertiser: Maple Leaf
CD: Tom Murphy
creative group head: Jenny Smith
writer: Sarah Park
AD: Dax Fullbrook
photographer: Ned Pratt, Dejan Vuchichevic
director: Steve Gardner
prodco: Pirate
account director: Laurelyn Berry
account manager: Jennifer Pittman

This print ad for Maple Leaf’s Vienna Sausages plays off a slogan many of you might be familiar with. That’s probably because Vienna sees itself as the king of sausages. It also wants to be the official food of ‘good times.’ What says ‘good times’ more than a can of sausages? Probably the ‘Man Zone’ you can win if you buy six cans, consisting of a La-Z-Boy recliner with built-in cooler, 46” flat screen TV, a ‘King of Sausages’ Snuggie, baseball cap, red carpet, beer mugs, 10 dozen Blue Star beers and 10 dozen more cans of Vienna Sausages.