Stuck on you

Smart Canada seeks concrete results with ambient promo.


advertiser: Smart Canada
agencies: Proximity Canada, BBDO Toronto
CD: John Gagne
associate CD: Rene Rouleau
ADs: Rene Rouleau, Andrew Mowbray
copywriter: Rene Rouleau
photographer: Don Dixon
production: Rosanne Woodley
agency PR: Shari Balga
account director: Adam Lang
account supervisor: Nevena Djordjevic
VP/account director: Steve Groh

Timed to coincide with the Canadian International AutoShow in Toronto, and developed by Proximity Canada and BBDO Toronto, Smart Canada has launched a new promotion aiming to concretely demonstrate the small turning radius of its Fortwo coupe. It involves a Fortwo decal appearing on the drums of Toronto cement trucks, essentially turning them into mobile rotating billboards. People who are stuck on Smart cars can track the trucks’ whereabouts on the brand’s Facebook page