A matter of time

Cravendale answers why cats stare when you pour milk.


advertiser: Cravendale
agency: Wieden + Kennedy London
CDs: Sam Heath, Chris Groom
creatives: Hollie Sayers, Freddie Powell
agency producer: Lucy Russell
planner: Theo Izzard Brown
media planning: Carat
prodco: Smith and Jones Films
director: Ulf Johansson
prodco producer: Philippa Smith
offline editor: The Whitehouse
editor: Russell Icke
post production: MPC
lead flame/VFX supervisor: Kamen Markov
assist flame: Richard McKeand
assist nukes: Ryan Hadfield, Heather Goodenough, Neil Griffiths
matte painter: Charlotte Tyson
telecine: Jean Clement Soret
post producer: Josh King
sound studio: Wave London
engineer: Jack Sedgwick
music: Tonic Music
composer: Multiverse

You can’t trust cats, at least we think so. There’s something about them. Maybe it’s there catiness. Or maybe, as this ad for Cravendale milk by Wieden + Kennedy in London shows, they’re just waiting for the day when, dare we say it, they are bestowed with opposable thumbs. God help us all when that happens. God help us all.