Cannes does good work

YouTube and Cannes Lions team up to do some good.

YouTube and Cannes Lions, with help from creative agency Ralph, have created a YouTube channel showcasing briefs from non-profits looking for some good creative. Those up for the challenge can submit a one-minute (or less) video ad to address one or more of the non-profit briefs. A panel of judges will shortlist the most powerful ideas, and winners will be invited to the Cannes Lions International Festival of Creativity in June to meet the non-profit heads and showcase their work. YouTube and Cannes Lions then plan to establish Good Work as a platform to connect creatives with non-profits on an ongoing basis.