The Word

One agency's exercise in creativity.

Each Tuesday we get together in our studio and discuss a word. We then all take 15 minutes to think about and render this word in a creative way that has nothing to do with clients. Words we’ve investigated in the past include nostalgia, fine, name, subterfuge, modern, and others. It’s a nice way to sit with each other for half an hour and talk about a single word and what it means to each of us. Feel free to weigh in on the conversation on our blog.

This week’s Frandoms are by Scott Reid and Janine Flaccavento at Philter Communications.