Hip Baby takes its job seriously.


advertiser: Hip Baby
agency: Rethink, Vancouver
CDs: Chris Staples, Ian Grais
AD: Leia Rogers
copywriter: Jordan Cohen
photography: Clinton Hussey
account manager: Amy Pelletier
producer: Kerry Bhangu

Hip Baby takes its job – making the world better for babies – seriously. So seriously, in fact, that it even had its business cards, developed by Rethink Vancouver, baby-proofed.