One million dollar memo

Queensland, Australia is the ideal business retreat.


advertiser: Tourism Queensland
agency: SapientNitro Australia

With the help of SapientNitro Australia, Tourism Queensland has launched a follow-up to its highly succcessful ‘Best Job in the World’ campaign by issuing businesses around the world a One Million Dollar Memo. The missive alerted companies that they have the chance to compete head-to-head to win $1 million worth of unique travel experiences in Queensland. Only a million? Sheesh! Have a peek at strategy for more on the story.