Re-leaf yourself

Explore offers eco-friendly alternatives to city slicker amenities.


advertiser: Explore magazine
agency: Taxi 2
CD: Lance Martin
AD: Jeff MacEachern
writer: Mike Blackmore
account manager: Katie Trainor

Taxi 2 developed this cheeky execution for Explore magazine, a publication of Outdoor Canada, for the Spring Cottage Life Show that took place in Toronto. Targeting authentically outdoorsy people who are less into city clicker-type amenities like toilet paper, it provided them with an eco-friendly alternative when they relieved themselves in between visiting exhibits at the show.