Lemon-Aid

Ivey students prove that when life gives you lemons... 

For their final project of the year, students at the Richard Ivey School of Business in London, ON, were issued a challenge by brand strategy company Hunter Straker – to raise as much money as possible with an old-fashioned lemonade stand. Some got pretty creative, canvassing election headquarters, setting up Facebook pages and snapping pics of people’s ‘lemon face.’ They were able to drum up over $31,000 for the Boys and Girls Club through the “Lemon-Aid” project. Pretty sweet.