Wacky packages

Poking a bit of fun at branding. 

At times creativity evokes an extreme response. This 1967 example of the Wacky Packages novelty sticker is a pointed example of pop culture collectible art which relies on the irreverent delivery of controversy, against benign packaging seen in the everyday life of the consumer. The reaction from Nabisco was swift and severe, resulting in this mock-packaging sticker being short-printed. In reflection, one can’t help but wonder whether Nabisco missed an opportunity for a larger consumer conversation, keeping their brand at the forefront. Regardless, these stickers are a reminder of how visual arts can be employed, and to varied purposes, comedic and otherwise.

This week’s Frandoms are by the team at Elemental