Profilers

A local designer shows his chops at an international show.

Ibraheem Youssef is a designer/art director based in Toronto who I’ve had the pleasure of working with. His latest project was in conjunction with Gallery KOP, which selected eight designers from around the world to “brand” a fellow designer. Heema chose a Dutch furniture designer Maarten Baptist, and created three different personas for him based on his Facebook profile – Action, Indie & Slick Maarten. At the exhibit, visitors could vote on which one of those personas they preferred – Indie Maarten won.

This week’s Frandoms are by Gary Watson at Bos Toronto.