Old-school cut

Universal Barber Shop isn't for metrosexuals.


advertiser: Universal Barber Shop
agency: Target
CD: Tom Murphy
creative group head: Jenny Smith
associate CD: Jeff McLean
AD: Dax Fullbrook
writer: Sarah Park
photographer: Roth & Ramberg
studio artist: Robyn Jamieson

They still exist, those old-school barbershops. You know, the ones with the striped barber pole hanging outside – places where stepping inside makes you feel as though you’re stepping back in time. As this ad by St. John’s-based Target shows, Edmonton’s Universal Barber Shop is such a place: masculine, old school and not for dudes who shy away from a straight blade.