Colour coded

Carnaby is a colourful place.


advertiser: Carnaby, London W1
agency: Sister, London

QR code usage is on the up and up. You’re starting to see them pop up everywhere these days. To help attract people to London’s Carnaby shopping district, London-based agency Sister put an interesting spin on a QR code that, when scanned, takes people to the Carnaby website: they colour coded it. The colours integrated into the data pattern are representative of the largest Carnaby marketing campaign, which uses the same colours to identify specific attractions within the Carnaby area. Since being implemented, the code has increased the hit rate to the Carnaby website by 258%. It’s appearing in the latest copy of the Carnaby Essential Guide, as well as local retail stores, cafes, bars and restaurants.   


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