Creativity isn’t magic

How innovation really happens.

This video from Everythingisaremix.info reminds us that creativity is a process, one that builds on itself. Strangely this fits the combinations theory of famed economist Joseph Shumpeter. Today’s mashup world is a true realization of combinations theory, augmenting products and art with other pieces to create something completely new and disruptive. Creativity has never felt so derivative.

This week’s Thrandoms are by Dave Senior at Playground.