Amnesty International wants you to complete the circle.

Amnesty International Canada, in celebrating its 50th anniversary, is looking for members and this ad, developed by Toronto-based Agency59 is part of the campaign. It depicts a ring of people protecting a prisoner of conscience. The only problem is that there’s a gap in that circle. The ad implies that the prisoner would be much better protected with someone filling that gap. The best 50th birthday present that Amnesty International could wish for is “One more member.”


advertiser: Amnesty International, Canada
agency: Agency59
CCO/CD: Brian Howlett
CD/AD: Andrew Gillingham
photographer: Clay Stang
production supervision: Bruce Forty, Jared Smith