The cocoon

General Mills leaves you feeling delicious.
Cocoon


A lifetime’s worth of General Mills fruit snacks is enough to inspire a person to get very creative with them. One of the kids in this ad by Saatchi & Saatchi New York took the creativity ball and ran with it. His creation is weird. Delicious, but weird. That being said, we’re curious what it would be like on the inside.

advertiser: General Mills
agency: Saatchi & Saatchi, NY
CCO: Con Williamson
CDs: Alex Lea, Justin Ebert
copywriter: Craig Schlesinger
AD: Steve Mendonca
executive producer: John Doris
prodco: Biscuit Filmworks
director: Jeff Low
managing director: Shawn Lacy
executive producer: Colleen O’Donnell
producer: Dwight Phipps
DoP: Chris Mably
production designer: Francois Jordaan
editorial company: Mackenzie Cutler
editor: Dave Anderson
producers: Sasha Hirschfeld, Tatiana Vasquez
VFX: The Mill, NY