Mitchell Eye Centre takes the age out of eyewear.

Wearing glasses can make you look older and having to wear them can indicate that your younger years are most likely behind you. Sometimes, as this ad for Mitchell Eye Centre by Calgary-based Wax shows, you might as well be wearing your age on your face. That’s where Mitchell Eye Centre’s Crystalens procedure comes in. By eliminating the need for glasses it will seemingly take years off of your age, and all by simply poking your eye with a scalpel or something.

advertiser: Mitchell Eye Centre
agency: WAX, Calgary
CD: Joe Hospodarec
AD: Brad Connell
copywriters: Max May, Shayne McBride
photographer: Nikki Ormerod
retouching: Brad Connell, Valeria Yusim