Magic brownie adventure

Fiber One reunites Cheech and Chong.
cheech chong

It’s not what it looks like, so don’t get too disappointed. Yes that’s Cheech and Chong, but those brownies they’re carrying in the back of that old-school van aren’t magical in the way you might expect, or hope. And though this looks like the trailer for a very strange Cheech and Chong reunion movie, it’s not. It’s actually an ad for Fiber One, developed by Publicis Modem in New York, but it’s still pretty damn good.

advertiser: Fiber One
agency: Publicis Modem, New York