Nene

The Peruvian government rewrites soccer history.
nene


Something terrible happened in Peru in September: someone was killed. It happened at a soccer game and was the culmination of a rising tide of soccer violence in the country. The Peruvian government decided it was high time to try to save the “beautiful game” from becoming ugly, so it had the country’s greatest soccer icon, Teofilo “Nene” Cubillas, star in this spot by Y&R Peru. In it, he talks about his greatest goals and why violence occurring as a result of a soccer game makes him wish he wasn’t a part of soccer history.

Credits:

advertiser: The Government of Peru
agency: Y&R, Peru
ECD: Flavio Pantigoso
head of art: Christian Sánchez
CD: Germán Garrido
copywriters: Germán Garrido, Flavio Pantigoso, Christopher Vásquez
AD: Christian Sánchez
DoP: Patricia de la Cuba
account director: Sandra Zarak
planner: Eduardo Grisolle
production: Señor Z
director: Z Collective
executive producer: Silvia Kamisato
photography: Beto Gutiérrez
direct Sound: Mario Rivas
editor: Fusión Atómica
post production: Makaco
audio: Audiopost