Summing it up

Draftfcb gets right down to the essentials.
draft

Draftfcb is good at getting down to the nitty gritty of things, and this (slightly NSFW, depending on your office) Agency of the Year shortlist video is proof of that. Who can argue with the agency’s rundown of the Toronto Maple Leafs, Cannes or the genders? It looks like they hit on all the essential elements of each one, and, in each case, it only took them 6.5 seconds to do it.

agency: Draftfcb