A Day at elBulli

Ferran Adria innovates with food.

Ferran Adrià is one of the most creative people on the planet, and A Day at elBulli illustrates his approach to innovation and one-of-a-kind food experiences. He breaks down the elements of cooking and reconstructs them in remarkable ways, while never losing focus of the core experience. There are many parallels to marketing that can be (ahem) garnished by his approach.

This week’s Frandoms are by Jason Theodor at Blast Radius.