800 headlines

Copywriting advice from Sally Hogshead.

“Develop ideas in the hundreds.” That’s the advice that accomplished copywriter/author Sally Hogshead gave me when I interviewed her last year. And she can back it up, too – here’s a list of 800 headlines she wrote for a BMW motorcycle ad. They asked her for eight. Lesson learned: keep writing.

This week’s Frandoms are by Brook Johnston at Fuse Marketing Group.