The Paradox of Choice

Required reading for the Netflix generation.

How do you figure out what you want when everything is available to you? Published all the way back in 2004, Barry Schwartz’s examination into the psychological effects of having too much to choose from has never been more relevant than it is today. The Paradox of Choice: Why More Is Less is an incredibly forward-looking discussion that will strongly resonate with today’s Netflix browsing, digitally multi-tasking consumers. Watch his 2006 Ted Talk for a good appetite whetting.

This week’s Frandoms are by Brook Johnston at Fuse Marketing Group.