Puck prayers

The Catholic Church of Montreal taps into hockey fever.

The Catholic Church of Montreal is giving Montreal Canadiens fans a chance to ask for divine intervention in the team’s quest to get into the playoffs. The organization placed an ad, developed by Bos in Montreal, in Journal de Montreal and La Presse, inviting fans to pray for a playoff spot. There’s a joke about hockey being a religion in there somewhere.

Credits:

advertiser: Catholic Church of Montreal
agency: Bos Montreal
creative: S├ębastien Deland
client services: Sylvie Marsan, Vanessa Labrecque
media: Dave Gourde