Shoot my truck

PS3 lets gamers fire real guns.
twisted metal

To promote the launch of PlayStation’s longest-running exclusive game series, Twisted Metal, on the PS3, Sony, working with Deutsch, LA, did something pretty brilliant: let gamers shoot actual guns. The above video, featuring potty-mouthed Twisted Metal creator David Jaffe, tells gamers that if they go to a special website they can shoot a real machine gun at a real truck by way of the internet. The truck is a replica of the vehicle driven by game character Sweet Tooth, an evil clown with a flaming head. Hopefully he’s not real too because he makes Pennywise look like Ronald McDonald.

Credits:

advertiser: PS3
agency: Deutsch, LA