Obsession

Obsession has its place at the Addy's.
addys

The advertising industry is full of perfectionists, those who obsess over getting that line of copy just right, or that print ad having the perfect amount of panache. This ad, developed by Dallas-based TM Advertising, promoting the American Advertising Federation’s 2012 ADDY awards shows that the event, unlike the shower, is an occasion where obsession has its place.

Credits:

advertiser: American Advertising Federation
agency: TM Advertising, USA
group CDs: Shep Kellam, Bernard Park
digital CD: James Helms
senior copywriter: Krista Hogg
copywriter: Courtney Pulver
AD: Ryan Beals
director of broadcast production: Hal Dantzler
sr. broadcast producer: Stephanie Murdoch
prodco: Liberal Media Films
executive producer: Lola Lott
director: Jeremy Bartel
DoP: Jason Burks
line producer: Jessica Cramer
post production company: charlieuniformtango
executive producers: Lola Lott, Mary Alice Butler
editors: Travis Aitken, Alex Campos, Deedle Lacour
audio engineer: Jake Kluge
VFX artists/online: Allen Robbins, Nicole Brieger