Geico tastes best
Geico is setting up shop in malls across America offering blind insurance taste tests. We’ve always known insurance can leave a bad taste in your mouth, but to put an actual flavour on it? According to this ad, by Richmond, VA-based The Martin Agency, people prefer the taste of Geico’s insurance to its competitors. We’re left wondering if there’s something special in their sauce…a small green lizard perhaps?
agency: The Martin Agency
group CD: Steve Bassett
senior copywriter: Bob Meagher
production company: Station Films
director: Sam Cadman
editorial company: PS 260
editor: Robert Ryang
AD: Daniela Montanez
Boston Pizza, YouTube, Fido and others prank the gullible.
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