In a new spot for Tic Tac, by Ogilvy Paris, a flash mob is enlisted to show people the true dangers of bad breath: mass fainting. A person walking through a crowded square is approached by a man asking for directions. But as soon as the person starts talking, the man passes out – presumably from bad breath. Worse yet, the breath is so bad it causes everyone else in the square to fall down. It doesn’t end there, as the phenomenon sweeps the nation, debilitating Paris. We’re pretty sure our breath isn’t that bad, but we don’t want to take any chances: pass the Tic Tacs please.
advertiser: Tic Tac
Agency: Ogilvy Paris
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